Desk Research Examples

More sources of market research sites are being added constantly to our useful contacts pages these will help your market research and also give the contact details for local and national support networks and organisations.

Desk research examples. It has already been collected by someone else. And secondary research where you review what other people have done. Data available on the internet. This course gives you detailed guidance in creating a first quality desk research paper the kind of guidance that you may not get in any of your classes.

Market research finding out what customers want that can be done from a desk for example. Primary research where you go out and discover stuff yourself. Following are popularly used secondary research methods and examples. Instead your role as a user researcher carrying out desk research is to review previous research findings to gain a broad understanding of the field.

One of the most popular ways of collecting secondary data is using the internet. Desk research is not about collecting data. The aim of this. If you wish to take part in market research click the link at the top left.

Many companies need to find out information about their market or competitors but for many reasons cannot justify the expensive of conducting large scale surveys to find the information they need. Desk research is information that is second hand. A guide to desk research desk research is what professional researchers use to describe tracking down useful existing pre published information also known as secondary research. This presentation will provide an introduction to desk research with a particular focus on conducting market research.

Posted on september 22 2014 by admin. You will learn the best sources to use in your desk research what desk research can be used for and the best practices and limitations of conducting desk research. So rightly secondary research is also termed as desk research as data can be retrieved from sitting behind a desk. Systematic approach to desk top research and university projects.

Data is readily available on the internet and can be downloaded at the click of a button. I have also run workshops introducing these methods and they do seem to be overwhelmingly useful even to more. Desk research is very effective and can be conducted in starting phase of market research as it is quite quick and cheap and most of the basic information could be easily fetched which can be used as benchmark in the research process. Desk research papers are widely assigned in college and university.

This article is for any university student about to embark on writing essays or completing dissertations and projects for the first time.